We want every home-based business and network marketer to own a profitable business by learning and executing these 5 steps.
They can save you time. Eliminate confusion. Provide direction. Create accountability. Best of all, they’ll help you build and develop new confidence about your business.
[WARNING!] What you are about to read will have you thinking about your business in a completely new way that will have you re-energized, inspired to build a profitable business.
By giving you clear, defined steps you’ll be ready to get real results that will lead to business growth and profitability.
Let’s understand the difference between a Fixed Mindset and a Growth Mindset.
A fixed mindset doesn’t allow home business owners, like network marketers, to grow through innovation. In fact, our experience is that a fixed mindset keeps most network marketers stuck, unprofitable, and ready to quit.A growth mindset will motivate your team and make your business profitable.A growth mindset is all about innovation, utilizing technology and following current marketing strategies in advertising and social media. A growth mindset keeps network marketers adapting, implementing and evaluating, making it exciting to grow and build a profitable business.
Is your old fixed mindset keeping you stuck?Many network marketers we meet are not stuck from a lack of ambition, inspiration or motivation. They’re stuck in an old fixed mindset.
Isn’t that insightful? Is your old fixed mindset keeping you stuck? Traditionally, network marketers are attached to a fixed mindset, making it hard to adopt current business trends like advertising, marketing and even social media.
Because of this fixed mindset it’s challenging to create an opening for a growth mindset. Why? Because the old belief system is all about repetition and doesn’t reward or support innovation.
A growth mindset will motivate your team and make your business profitable.
The great news is that a growth mindset is not only duplicable, it’s extremely scalable when done right. For the home business owner looking to pivot to a growth mindset to make a better life for themselves with a vision beyond just making money, this 5-step guide is just what you need to grow a profitable business.
Stay with us to learn these 5 Steps to pivot your mindset from a fixed marketer to a growth entrepreneur.
Step 1: DEFINE YOUR PURPOSE
Purpose is the fuel that carries you through the challenges life throws at you and guarantees your success.
What is “purpose”? Why is purpose so important?
The new, growth mindset pattern for success demands a clear sense of purpose as the framework for building and maintaining a successful business. Real success requires a clear understanding of the “why.”
Purpose is the ultimate inspiration. Purpose accelerates motivation and ensures success because it now becomes something bigger than money. Purpose creates connection. Purpose evokes emotion.
Purpose is the “why” behind every successful home-based business.
The old fixed mindset for succeeding with a home-based business includes variables like recruiting, teambuilding, and prospecting. That’s just not enough to ensure success. We need Purpose!
Understanding your purpose ensures an unshakeable “why” that keeps you motivated even when business is challenging. It’s why you get up in the morning! Purpose is the compass that guides the answer to every question and the response to every situation.
What’s YOUR purpose? To clarify your purpose, or to discover it if you’re not sure, ask yourself questions like these and think carefully about your answers:
Internal Questions
- What do I stand for?
- What do I believe in?
- What mission am I passionate about?
- Why does my business exist other than for the purpose of making money?
External questions
- What value does my business bring to bring to the lives of others?”
- What benefits am I providing to customers?
- Why do I want others to care about the work I’m doing?
- Why does anybody want to be a part of my team?
Your purpose must be bigger than selling products, making six-figures, or winning incentive trips. Purpose provides motivation beyond building teams and selling products. Purpose invites commitment to your vision.
Purpose is the fuel that carries you through the challenges life throws at you and guarantees your triumph.
Purpose is also defined by motivation—what are the reasons beyond personal goals that add purpose to choosing this specific home-based business?
Once you’re clear about your purpose, answer this final question: Do you feel this purpose in your very bones?
Step 2: CREATE YOUR INTENTION
Don’t be busy. Be Intentional!
What is intention?
Intention is positive energy and thought used to create powerful action.
Being intentional is a crucial component to home business success.
- You must be intentional with your time.
- You must be intentional by setting office hours.
- You must be intentional with activities that move your business forward.
Have you ever started your morning with the intention to get some work done and then, as the day unfolds, one distraction leads to another and to another and to another? Pretty soon it’s time to put the kids to bed. Can you relate?
Think of creating intention as putting your business in overdrive.
With intention, reduce distractions from kids, pets, laundry, dishes, cleaning, tv, social media, and other items competing for your time. Reducing distractions is a critical skill to master. Time is your most valuable asset and you must leverage it to grow a profitable home business.
We all want to have a rich family life AND build a successful home business.
That’s why clear office hours are important—to devote specific time to work on your business and move it forward.
Sometimes office hours will be much more productive outside of the house. Escape to a coffee shop or a library. Be creative with the location and keep your new “office” close so you don’t waste precious time getting there.
Don’t be busy. Be focused. Be disciplined in keeping your office hours.
Once you’ve established office hours you also must be intentional with office activities. Make the best use of the valuable time you’ve intentionally created.
During office hours create a list of the three most important things you must do to move your business forward. Anything else just becomes busy work. These three things must be the most important things to accomplish to make progress. Anything else just becomes busy work.
Not sure about the task? Simply ask yourself “Is this going to move my business forward?”
Be intentional with everything!
Being intentional with your time will grow your business and your life if you apply this powerful action to other aspects of your life as well: leadership, parenting, and even your personal health and wellness.
Step 3: DELIVER INCREDIBLE VALUE TO CREATE CURIOSITY
Value must be greater than just selling products.
Value is defined by the physical and emotional benefits to customers’ lives when they participate in your organization or purchase your products. Value is enhanced when a product creates emotion and curiosity for your customer.
Features are about you. Benefits are about THEM.
People are constantly bombarded with marketing messages on TV, radio, billboards, store signs, social media and more. Marketing is everywhere and the key to capturing your customers’ business is demonstrating value by appealing to their emotions—not to their intellect.
Think of other network marketers as creating noise—you need to create music.
To evoke an emotional response it’s important to avoid simply explaining features. Instead, demonstrate the benefits that improve their world or remove their discomfort or pain.
From the moment somebody hears about your product or service they immediately start analyzing what you’re offering by running questions through their minds: How is (insert your product or service offering) going to help me? How is this going to improve my life? Why should I part with my hard-earned cash to buy this?
How can you be sure your marketing benefits trigger emotions?
Try this exercise:
- Write down a list of your product’s features: e.g. gluten free, organic, 12 patents, etc.
- Write down one or two specific benefits of each feature of your product.
- Write down as many specific answers as you can to the question your customer is asking: ”How will the benefits of this product improve my life?”
People buy on benefits. People buy on emotion.
People will buy your products and join your team based on benefits you deliver that trigger an emotional response. This is what a growth mindset within successful marketing highlights and delivers.
A growth mindset in marketing will make you stand out in a crowd.
Most home business owners and network marketers get the marketing wrong because it’s based on a fixed mindset. If you can master selling benefits you will start to stand out from the crowd and get people to see and hear you instead of ignoring you and tuning you out.
Everything you do will be intentional to create an emotional connection with your customers.
Benefit selling will start to become second nature to you. You will use this technique in your social media headlines and posts, advertising, and other marketing materials like free PDFs and videos.
Step 4: TAKE ACTION!
Action is the only thing that moves you, your customers and your business forward.
Customers want to be led. Therefore, they need to be called to action!
Customers will take action only if they’re asked to take action. If customers aren’t invited to engage, they won’t join or purchase. A call to action is another way of helping your potential customers take the next step, and another way to build trust with them. Calling your customer to action shows your confidence.
Use this checklist when designing a call to action:
- Determine the goal you’re trying to achieve.
- What’s necessary to create a response to the call to action? Make sure the call to action is clear. (“Schedule a call NOW!”)
- Repeat the call to action often and use consistent language in every call to action.
There are two types of calls to action:
Direct Calls to Action (“Are you ready to get married?!”)
- Direct calls to action are clear, confident and compelling. They can’t be confusing or non-existent.
- Your direct call to action should be to get them on a strategy call (covered above). You only need one call to action with simple verbiage: “Let’s get on a call” or “When can we meet for coffee?”
- Direct calls to action need to be consistent.
Indirect Calls to Action (“Can we go on another date?”)
- Indirect calls to action are powerful because they allow trust in a brand to develop over time by providing value. Examples include blogs, podcasts and videos.
- Email and Facebook groups also work.
Be prepared to provide information immediately.
The classic question from the customer is “Can you send me more information?” You should always have more information ready. And, based on the features vs. benefits discussion above, this information should highlight benefits and evoke emotions.
The old fixed mindset would have you send over a few company PDFs or the company sales video. Have you ever been stuck and not known what information to send? Have you ever not sent it?
Be intentional and have more information ready. Use the features vs. benefits technique from above and give them what they ask for. Allow the relationship to develop. Providing information quickly shows how professional and committed you are about your business.
Step 5: IMPLEMENT STRATEGY CALLS IMMEDIATELY
A Strategy call is the BIG ACTION that moves your business forward!
Fixed mindset business models often focus on opportunity calls, presentations, three-way calls and home parties. Contrary to popular belief these approaches are not about the customer.
How do I know this? Because you do all the talking. You spend your time telling customers about what you’re doing and not asking them what they need or want.
Successful strategy calls uncover your customer’s current pain, frustrations and desires.
During fixed mindset interactions the customer listens to you word vomit about science, statistics, and how great you think the opportunity is. Have you ever been on the receiving end of one of those sales pitches?
Shift to a growth mindset.
Growth mindset approaches are about talking WITH customers to create connection by learning how the benefits of your product or program will improve their life. Successful strategy calls are about your customer—not about you.
Your objectives during a strategy call are asking open-ended questions and learning about the customer to build a relationship. Ask open-ended questions to understand what your customer yearns for. Listen to the answers. Look into their eyes. This focuses you on what they’re saying.
Successful strategy calls uncover your customer’s current pain, frustrations and desires.
When you ask good questions, your customer will tell you everything you need to know about how to match their needs with your product and/or service.
Strategy calls are very powerful and are THE major game changer in your business.
Each strategy call should have a worksheet with predefined questions. These questions are key because they keep you on track, keep the focus on the customer. With great questions, you and your business become the bridge to take them from their current situation to their desired situation.
Strategy calls don’t have to be phone calls or video chats; they can be face to face meetings at your favorite coffee shop or restaurant.
Strategy calls are very powerful and are THE major game changer in your business.
It’s critical to develop the confidence to call people to action to buy a product or join a team. Calling somebody to action signals to them that their life can be made better or their problem can be solved by buying a product--and you’re the guide who will help them do it.
Simply print off the strategy call worksheet, meet, and ask the questions. Use the worksheet to guide the conversation. You don’t need to memorize the worksheet and you’ll want the notes for your records.